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Case Study

Custom Tools for Complex Ops: Goodway’s Journey from Spreadsheets to Strategy

Goodway partnered with Nymbl to replace fragmented systems with 10 custom-built applications, improving sales performance by 10%, streamlining technician scheduling, and automating commission tracking. Delivered under $250K, the new platform unified ERP, Salesforce, and field operations into one scalable digital backbone.

Client
Goodway
Industry
Manufacturing
Business Type

Industrial Supply Company

Solutions Delivered

Custom Dashboard
Commission App
Streamlined Work Order System
Demo Equipment Tracker App

Expertise

System-level development
Custom dashboard development
Workflow automation
Tailored application development
Data readiness and synchronization

Table of Contents

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Overview

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Goodway, a $30M industrial supply company with over 100 employees, was facing operational challenges due to fragmented systems and lack of visibility. Without a centralized dashboard, it was difficult to track key metrics like inventory and sales performance. ERP and Salesforce integrations were disjointed, sales commission tracking was manual and error-prone, and scheduling third-party technicians for service was inefficient—slowing down operations and increasing administrative overhead.

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Nymbl partnered with Goodway to transition from isolated applications to a system-level approach, integrating ERP, Salesforce, and field operations into a cohesive digital backbone. By focusing on data readiness and enterprise-grade application development, Nymbl delivered impactful solutions in record time—positioning Goodway for future AI integrations and digital scale. These tools helped Goodway boost sales performance by 10%, reduce delays, and bring structure and efficiency to their operations.

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Deliverables

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Challenges

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Nymbl’s Solutions

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Nymbl’s Impact

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Real-Time Dashboard Integration

Pulled data from ERP systems to track sales by territory, inventory, and growth metrics.

Automated Commission Tracking App

Supported multiple calculation types and linked directly to team and individual sales data.

Enhanced Work Order Management

Provided scheduling tools and field notifications for third-party servicing teams.

Demo Equipment Tracking App

Ensured better control and visibility of demo units used in client presentations and trade shows.

Demo Equipment Tracking App

Ensured better control and visibility of demo units used in client presentations and trade shows.

10 Mission-Critical Apps Built for Under $250K ‍

10% Improvement in Sales Performance ‍

Demo Tracker Improved Scheduling Efficiency ‍

Initial Product Delivered in 30 Days ‍

Ready for AI Assistant Integration via Clean API + Data Readiness ‍

Technical Expertise

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System-level development across Salesforce and ERP  

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Custom dashboard development

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Workflow automation for service teams

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Tailored application development

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Data readiness and synchronization for reporting and AI enablement

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Lack of Centralized Visibility
Goodway lacked a unified dashboard to track performance across global operations.

Manual, Inefficient Commission Tracking
Calculating sales commissions for reps and teams was cumbersome and error-prone.

Ineffective Work Order Management
The existing system failed to efficiently schedule or notify third-party service technicians.

Untracked Demo Equipment Usage
No reliable method existed to monitor availability and deployment of demo units.

System-Level Dashboard Integration
Enabled real-time tracking of sales, growth, and inventory, with territory-specific breakdowns and automated email reports.

Custom Commission Application
Handled commission calculations in various formats and synced with ERP to ensure accuracy across reps and teams.

Streamlined Work Order System
Introduced scheduling tools and automated technician alerts for smooth machine servicing in the field.

Demo Equipment Tracker App
Ensured accountability and visibility of demo units for marketing and sales use.

Future-Ready Solutions Start Here

At Nymbl, we don’t just build solutions — we engineer lasting impact. Whether you need to modernize workflows, eliminate inefficiencies, or drive real business results with custom transformative  solutions, we’re ready to partner with you. Let’s build smarter, faster, and more future-ready systems together.

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