Case Studies
Custom Tools for Complex Ops: Goodway’s Journey from Spreadsheets to Strategy

Custom Tools for Complex Ops: Goodway’s Journey from Spreadsheets to Strategy

Goodway partnered with Nymbl to replace fragmented systems with 10 custom-built applications, improving sales performance by 10%, streamlining technician scheduling, and automating commission tracking. Delivered under $250K, the new platform unified ERP, Salesforce, and field operations into one scalable digital backbone.

Industry

Manufacturing

Business types

Industrial Supply Company

Solutions

Custom Dashboard: Real-time metrics tracking with Enterprise Resource Planning (ERP) integration

Commission App: Automated, multi-format sales commission tracking

Work Order System: Streamlined scheduling for third-party technicians

Demo Equipment Tracker: App for managing demo unit availability

Expertise

System-level development across Salesforce and ERP  

Custom dashboard development

Workflow automation for service teams

Tailored application development

Data readiness and synchronization for reporting and AI enablement

Overview

Goodway, a $30M industrial supply company with over 100 employees, was facing operational challenges due to fragmented systems and lack of visibility. Without a centralized dashboard, it was difficult to track key metrics like inventory and sales performance. ERP and Salesforce integrations were disjointed, sales commission tracking was manual and error-prone, and scheduling third-party technicians for service was inefficient—slowing down operations and increasing administrative overhead.

Nymbl partnered with Goodway to transition from isolated applications to a system-level approach, integrating ERP, Salesforce, and field operations into a cohesive digital backbone. By focusing on data readiness and enterprise-grade application development, Nymbl delivered impactful solutions in record time—positioning Goodway for future AI integrations and digital scale. These tools helped Goodway boost sales performance by 10%, reduce delays, and bring structure and efficiency to their operations.

Deliverables

Real-Time Dashboard Integration
Pulled data from ERP systems to track sales by territory, inventory, and growth metrics.

Automated Commission Tracking App
Supported multiple calculation types and linked directly to team and individual sales data.

Enhanced Work Order Management
Provided scheduling tools and field notifications for third-party servicing teams.

Demo Equipment Tracking App
Ensured better control and visibility of demo units used in client presentations and trade shows.

Fast Turnaround MVP
Initial product delivery within 30 days.

Challenges

Lack of Centralized Visibility
Goodway lacked a unified dashboard to track performance across global operations.

Manual, Inefficient Commission Tracking
Calculating sales commissions for reps and teams was cumbersome and error-prone.

Ineffective Work Order Management
The existing system failed to efficiently schedule or notify third-party service technicians.

Untracked Demo Equipment Usage
No reliable method existed to monitor availability and deployment of demo units.

Nymbl’s Solutions

System-Level Dashboard Integration
Enabled real-time tracking of sales, growth, and inventory, with territory-specific breakdowns and automated email reports.

Custom Commission Application
Handled commission calculations in various formats and synced with ERP to ensure accuracy across reps and teams.

Streamlined Work Order System
Introduced scheduling tools and automated technician alerts for smooth machine servicing in the field.

Demo Equipment Tracker App
Ensured accountability and visibility of demo units for marketing and sales use.

Nymbl’s Impact

10 Mission-Critical Apps Built for Under $250K

10% Improvement in Sales Performance  

Demo Tracker Improved Scheduling Efficiency  

Initial Product Delivered in 30 Days

Ready for AI Assistant Integration via Clean API + Data Readiness

Future-Ready Solutions Start Here

At Nymbl, we help clients move from disconnected apps to intelligent business systems. Our approach combines custom development, data readiness, and AI foresight to ensure your operation can scale—both technologically and competitively. Let’s turn your business into a platform for growth.