Lead generation has always been a sales and marketing staple. It's the process of acquiring and developing interest in potential customers or "leads" for your product or service with the goal of eventually converting them into paying customers.

Lead generation campaigns can be complex, involving many different activities like lead intake and processing, building landing pages, content management, metrics reporting, and more. In the past, lead generation campaigns were often managed using complex and expensive software tools that required a lot of training and technical expertise to use. However, with the rise of no code and low code tools like Webflow, Airtable, Bubble, and others, lead generation campaigns can now be easily managed by sales and marketing teams with little to no technical expertise. These tools allow users to quickly and easily build lead generation campaigns that are custom-tailored to their needs without having to write any (or at least very minimal) code. As a result, lead generation campaigns can be created and managed more quickly and efficiently than ever before, giving sales and marketing teams a powerful new tool in their lead generation arsenal.