Yankee Alliance is a national Group Purchasing Organization (GPO). Their mission is to work with their members to reduce supply and operating expenses through aggregation of data, purchasing, ideas and knowledge.
Yankee Alliance had an outdated logo and website. Their website was difficult to update and the marketing department required help from the IT department to make changes to their website.
Teaming up with our partners at Ferraz Creative, we crafted not just a brand, but an experience. Together, we built Yankee Alliances' vision, sculpting a vibrant identity and a stunning website that captivates audiences. Leveraging the power of the Webflow platform, we seamlessly translated our designs into a dynamic digital presence. Now, the marketing department wields the power to shape its narrative, engage its audience, and drive results—all with the intuitive Webflow interface at its fingertips. It's not just a website; it's a canvas for creativity, innovation, and growth.
- User-Friendly Blog: Designed for simplicity and ease of use.
- Easily Undateable: Allows Yankee Alliance staff to update content at any time without hassle.
- Focus on Readability: Prioritizes clear and accessible presentation of information.
- Responsive Design: Automatically adjusts layout and content to match the device's screen size and orientation.
- Optimal User Experience: Ensures seamless viewing across various devices including desktops, smartphones, and tablets.
Webflow is both a professional no-code visual design tool that allows us to custom design unique websites with interactions as well as a secure hosting platform. Webflow also includes a powerful CMS feature that allows us to build database collections that can be used for displaying dynamic content. Once built and launched, Webflow allows the Yankee Alliance staff to easily edit content on the site using Webflow’s visual Editor. Webflow was used for the following functions: website design, creation of all pages, blog posts, news articles, and contact form.
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