Overview
IPlaid Pantry, a long-standing convenience store chain in the Pacific Northwest, sought to modernize its mobile app to improve user engagement and better support its digital marketing efforts. Facing challenges such as an outdated user interface, limited personalization, and ineffective age verification, the company needed a flexible, future-ready platform.
Nymbl partnered with Plaid Pantry to completely redesign the mobile app using FlutterFlow, delivering a modern and intuitive user experience. A custom Retool admin interface was also developed to enable real-time content management and engagement tracking. Additionally, integrations with LexisNexis and Altria were implemented to support secure age verification and enable targeted marketing.
The result was a fully revamped, scalable platform that improved usability, boosted engagement, and streamlined backend operations—positioning Plaid Pantry for long-term digital growth and deeper customer loyalty.
Deliverables
Revamped Mobile Application
A fully redesigned app built in FlutterFlow with a modern and engaging user interface.
Custom Retool Admin Portal
Developed an internal administrative tool for managing app content and user engagement in real time.
LexisNexis and Altria Integration
Integrated with third-party services to enable enhanced age verification and targeted marketing.
Content Curation and Personalization Features
Implemented tools for dynamic content management and personalized user experiences.
Improved User Experience and Engagement
Addressed previous usability issues to increase app engagement and customer loyalty.
Digital Marketing Enablement
Delivered a platform positioned to support ongoing and future digital marketing strategies.
Challenges
Outdated user interface and poor user experience
The existing app design felt dated and failed to meet modern usability standards, discouraging user interaction.
Low user engagement with the existing app
Users were not returning to the app consistently, leading to missed opportunities for brand loyalty and promotions.
Lack of personalized features for users
The app delivered a generic experience, limiting its ability to cater to individual user preferences and behaviors.
Inaccurate or ineffective age verification
The previous system lacked robust verification, which was critical for compliance and targeted promotions.
Limited ability to target marketing efforts
Without data-driven targeting, campaigns were broad and less effective in reaching the right audience.
No centralized system for real-time content management
App content updates required manual changes and lacked flexibility, making the process inefficient and slow.
Difficulty managing and updating app content efficiently
Admins had limited tools to control or adjust app experiences dynamically, leading to delays and inconsistent messaging.
Nymbl's Impact
Modernized the mobile experience, resulting in significantly increased user engagement and satisfaction
Streamlined backend operations with a real-time admin portal, reducing manual updates and saving internal resources
Enabled secure, compliant age verification through integration with LexisNexis and Altria
Improved marketing effectiveness by enabling targeted promotions based on verified user data
Delivered a scalable app architecture, positioning Plaid Pantry for future feature expansion and digital marketing growth
Reduced manual content management time through centralized, real-time tools
Enhanced brand loyalty and retention through a more personalized and user-friendly mobile experience
Achieved faster updates and iteration cycles, thanks to Retool-based admin controls and FlutterFlow’s development agility
Future-Ready Solutions Start Here
At Nymbl, we don’t just build solutions — we engineer lasting impact. Whether you need to modernize workflows, eliminate inefficiencies, or drive real business results with custom transformative solutions, we’re ready to partner with you. Let’s build smarter, faster, and more future-ready systems together.